Target Announces Price Slash on Thousands of Items to Lure Customers

(TargetDailyNews.com) – Discount retail outlet Target is cutting its prices across the board in an attempt to lure inflation-weary shoppers into its stores. A new ad campaign announced the price cuts to 5,000 items, including household staples like butter, laundry detergent, milk, diapers, and pet food.

They’re including name brands and in-house branded items, though the retailer admitted that the changes will vary by location. Clorox brand wipes were cut by 20 cents to $3.79, and one pound of store-brand Good & Gather unsalted butter dropped $1.80 to $4.99. Other large outlets have cut some prices as well, including Aldi and Ikea.

Target is desperate to recoup losses after last year’s Pride-induced fiasco over the brand’s inclusion of gay and transgender-themed clothing items for children. That prompted outrage and a boycott. It was estimated that Target lost $9 billion in stock value as part of the fallout.

Around the same time, Bud Light and parent company Anheuser-Busch took a public relations hit and financial damage to the valuation of the company over the promotion of Dylan Mulvaney. Mulvaney is a transgender person whose video caricatures of life as a woman ended up earning them a large social media following, primarily on TikTok. The company still hasn’t completely recovered.

The market has spoken. In other news, the market is revealing that the cost of inflation is beginning to cause Americans to spend less. The Commerce Department announced that retail spending has missed projections for two months in a row. For comparison, retail spending was ahead of projections this time last year.

The largest increases in spending were covering the cost of gasoline, which many Americans have little choice over. Gasoline prices typically increase as spring heads into summer with more people on the road and taking vacations.

President Joe Biden’s advisers seemingly don’t want people to realize that inflation is responsible for the increases. Biden is releasing over 1 million barrels of oil from the strategic reserve and openly acknowledging that the intent is to moderate the increases in gas prices.