Bud Light Loses Spot As U.S. Top 10 Beer Brands

(TargetDailyNews.com) – The beer brand Bud Light, as well as its parent company Anheuser-Busch, has fallen out of the top 10 rankings for the most popular beers in the U.S. due to continued consumer backlash over the company’s controversial endorsement of transgender social media influencer Dylan Mulvaney.

The company attempted to break the silence and save face. While Anheuser-Busch CEO Brendan Whitworth made a statement on the matter, he made no mention of Mulvaney, nor did he issue an apology to consumers.

According to a YouGov survey reported by Fox News, the once hegemonic beer brand is now sitting in a meager 14th place. The top five beers most enjoyed, according to the survey, were Guinness, Corona, Heineken, Blue Moon and Samuel Adams.

The survey, being conducted during the second quarter of 2023, which went from April to mid-June, sampled 1,468 Americans, Newsweek reported. While 42% of respondents said they liked Bud Light — the same proportion as last year — other beer brands had surged by comparison, knocking Bud Light out of the top 10.

The controversy surrounding the beer brand revolves around its original April 1 endorsement of Mulvaney, a transgender influencer claiming to have transitioned into a woman. He posted a video on social media holding Bud Light beer cans with his face on it, celebrating his “day 365 of womanhood.” What happened next was a large backlash that saw the nationwide boycotting of the beer brand.

The backlash is widely believed to be so effective due to Bud Light’s customer base, which is said to largely have more politically conservative views. Such a conflict highlights the larger dispute over whether transgenderism is a legitimate solution to gender dysphoria or an ideology that is not predicated upon reality.

Since the start of the backlash, Bud Light sales have plummeted 29% from the same period in 2022, according to Bump Williams, a consulting firm. Anheuser-Busch’s stock has also plummeted 15% since early April. The company’s CEO, however, has still not admitted that its partnership with Mulvaney was a mistake.

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