Bud Light Is Cheaper Than Water In Some Places

(TargetDailyNews.com) – Bud Light, the beer brand enduring a boycott over its controversial promotion of transgender TikTok influencer Dylan Mulvaney, is now cheaper than water in some instances.

At one Pennsylvania store, a 30-can pack of Bud Light costs a meager $8.99. Andy Wagner, the manager of Glenn Miller’s Beer and Soda Warehouse, told The New York Times that it is now cheaper than some cases of water the store is selling.

Ever since the controversy, Bud Light has been dethroned as the best-selling beer in the U.S. by Modelo Especial, a Mexican-based brand, after having previously held the top spot for over 20 years. Wagner said that in his store, the beer “just isn’t moving like it used to.”

Wagner also said that the company broke what he calls “bar rules,” which according to him means no politics and no religion. He cited his store as an example, citing their policy of not allowing local politicians to put campaign signs outside or inside the store, so as to prevent alienating their customer base.

The recent trend is a fall from grace when compared with the company’s track record from last year, in which Anheuser-Busch raked in more than $5 billion in sales from Bud Light, comprising about 9% of the company’s total revenue. In the four weeks ending mid-June this year, the volume of the beer brand sold nationwide fell 29%, data from the research firm NIQ showed.

The controversy started when Mulvaney—who claims to have transitioned into a woman—posted a video on social media announcing his partnership with Anheuser-Busch, the parent company to Bud Light on April 1.

Since then, the company has endured what is possibly one of the largest prolonged boycotts of any product in the U.S. as of this time. A likely reason for such backlash is due to Bud Light’s traditional customer base, which tends to lean more conservative.

When asked by the Times if Bud Light would ever recover, Wagner said that he had seen long-time customers trying other beers, saying that “If they find something they like, they may not come back.”

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